Entromy - Business Intelligence - Data Viz
Turning a download-and-leave report page into a product clients actually use
Rebuilding a static, PowerPoint-mirrored UI into one scalable architecture: the data visualization system behind a 41% lift in dashboard views and a real jump in time spent analyzing data in-platform
Read full case study Read case study: Entromy: Dashboard
Entromy - AI Assisted - Enterprise
Cutting multilingual survey setup time with AI-powered translation
Replacing a manual, export-translate-paste workflow with a centralized AI translation system, built for global enterprise surveys launched across up to 10+ languages for 1,500+ participants
Read full case study Read case study: Entromy: AI Translation
Brahms.ai - B2B2C SaaS - E-Commerce
Enabling over 2,000 retailers create their online stores
A 0→1 e-commerce platform built to compete with Shopify-level builders: a modular theme system that let large retail brands launch customizable storefronts without custom development.
Read full case study Read case study: Brahms.ai
Inovenow - B2C SaaS - EdTech
Helping Inovenow open a new business line on top of its existing mentor network
Designed and shipped an end-to-end mentor marketplace, profiles, bundles, wallet, scheduling, payments, opening a new b2c revenue line on Inovenow's existing b2b mentor network. Adopted by 350+ mentors in initial months
Coming soon
Part product thinker, part designer. I get called in before the problem has a clear shape, when there's data nobody's turned into a decision yet. My job is the same either way: solve it for the person, make it work for the business. 8+ years doing exactly that across B2B SaaS, Enterprise, EdTech, and E-commerce
Product Thinking
I turn fuzzy problems and messy data into a plan people can act on.
Design Craft
Simple flows and crisp UI, the kind of polish that earns trust fast.
Vibe Coding
AI-assisted building to explore, validate, and ship prototypes in hours.
AI Workflows
The right AI tool for the job, from research through delivery.
My experiments, and solo shipping with AI
Recent experience
2023 - now
Product Designer · Entromy
Boston, US · AI-assisted B2B platforms
2023 - now
Product Designer · Entromy
Boston, US · AI-assisted B2B platforms
- Redesigned homepage layout & navigation, lifting engagement 41% and session time 144%
- Designed AI-driven survey translation across 62+ languages for Fortune 500 clients
- Built dashboards for Organizational Network Analysis & PE portfolio management (Apollo, Carlyle)
- Established Design Guidelines to cut tech debt and unify UI patterns platform-wide
2022 - 2025
Product Design Consultant · Inovenow
Brazil · Startup accelerator, EdTech
2022 - 2025
Product Design Consultant · Inovenow
Brazil · Startup accelerator, EdTech
- Scaled accelerator program workflows from 30-40 to 200+ startups per cycle (5x)
- Simplified core workflows for contractors & program managers, boosting retention
- Designed conversion-focused onboarding, capturing 300+ qualified freemium leads
- Mentored early-stage founders on UX and product strategy
2024 - 2025
Startup Mentor · lablab.ai
Stockholm, Sweden · AI startup mentoring
2024 - 2025
Startup Mentor · lablab.ai
Stockholm, Sweden · AI startup mentoring
- Mentored early-stage AI startups across the US & Europe on product strategy, UX, and prototyping
2022 - 2023
Product Designer · Retail Ecommerce Ventures (Brahms)
Miami, US · E-commerce 0→1
2022 - 2023
Product Designer · Retail Ecommerce Ventures (Brahms)
Miami, US · E-commerce 0→1
- Led end-to-end UX for onboarding, store themes, checkout, and Brahms Pay
- Shipped Brahms's core flows, 2,000+ stores created at launch
- Designed no-code templates, reducing dependency on dev support
- Optimized checkout UX, lifting completion rates and transaction reliability
2018 - 2022
Product Designer / UX Designer · Independent practice
USA & Brazil · Freelance
2018 - 2022
Product Designer / UX Designer · Independent practice
USA & Brazil · Freelance
- Designed mobile apps, websites, and new product launches for startups and agencies
- Covered product design, UX, service design, and workshop facilitation
2019 - 2021
Design Professor · Estácio
Brazil · University level
2019 - 2021
Design Professor · Estácio
Brazil · University level
- Taught Visual Identity, Editorial Design, and Desktop Publishing at the university level
2018 - 2020
Founding Partner, Product Designer · Waycollab
João Pessoa, Brazil · Innovation consultancy
2018 - 2020
Founding Partner, Product Designer · Waycollab
João Pessoa, Brazil · Innovation consultancy
- Co-founded the innovation consultancy, partnering with startups on product & branding
- Ran Design Thinking, Branding, and UX training for startups and business incubators
About
I'm Eduardo. My background is a mix of design and business: a Master's in Design, an MBA in Marketing, and eight years of product design experience in between. That combination is probably why I care as much about the reasoning behind a decision as the interface itself.
Most of that time has been spent on B2B SaaS and enterprise platforms where the stakes are real: private equity firms making investment calls, Fortune 500 companies reading employee survey results, small business owners trying to launch a store without a developer. I like that kind of pressure. It keeps the work honest.
These days I split my time between shipping product for clients and building small AI-powered tools of my own. When I'm not doing either, I'm probably playing altinha on a beach or chasing my daughter around the house.
© 2026 Eduardo Neves
Designed and coded by me