Overview
Project summary
Empowering store owners to create unique and engaging online stores by developing a theme builder and store editor, similar to industry-leading platforms like Wix, Squarespace, and Shopify.
Business scope
The goal was to provide merchants with a platform that offered the same level of customization and control found in industry-leading solutions like Shopify and Wix. By developing a modular theme system, we aimed to empower users to create unique and engaging online stores, ultimately driving sales and customer satisfaction.
Results
Launched an MVP, validated through pilot stores like Farmers Cart and Pier 1.
The new modular theme system improved design flexibility, sped up the process of theme creation, and increased conversion rates.
The platform now supports 2,000+ stores, with the themes for different sectors.
My contribution
UX Design
UI Design
The team
2x product designers
1x product manager
2x developers
1x Q&A
Year
2022 - 2023
Process
I was part of the team that designed and developed the MVP for the modular theme system, my role was to design modular components, the Admin interface and Theme stores be used for store owners
System analysis
We assessed the platform's technical limitations and capabilities to inform how we built the new system.
Research
Conducted research on best practices from leading e-commerce platforms and understood user pain points to shape the design.
Design direction
Defined essential components like hero sections, product displays, navigation, and footers to create a flexible design system.
Design & Development
Created a scalable modular system that allowed easy customization, focusing on improving user experience and conversion rates. Ranned tests and iterated on the design to ensure performance and usability were optimized.
Outcome
Launched MVP and validated through pilot stores such as Farmers Cart and Pier 1.
The modular theme system improved design flexibility, allowing faster theme creation and customization.
Increased conversion rates thanks to more streamlined design processes and tailored themes.
The platform now supports 2,000+ stores, with industry-specific themes available for diverse sectors.