Overview
*Under NDA*
Project summary
Entromy is an AI-powered platform, SaaS, where clients typically log in only 2-4 times a year to launch strategic surveys. Given this low usage frequency, improving engagement was a significant challenge.
Results
41% increase in views per user
144% increase in average engagement time
This project is under NDA. If you need more information feel free to send an email or reach out to me on Linkedin.
My contribution
Product design (end-to-end)
Validation with users
Product metrics
The team
1 × Product designer
2 × Product managers
3 × Engineers
1 × Q&A
Year
2024
Process
My role
As the product designer, I led the homepage dashboard redesign, overseeing requirement gathering, stakeholder alignment, and implementation. The goal was to create a more engaging and intuitive experience that encouraged users to explore beyond their immediate survey needs.
What went well
Cross-functional collaboration: Successful alignment with stakeholders to meet both business and user goals.
Opportunity to create guidelines: The project served as a base for future projects in the platform, in terms of data visualization, components, and information architecture
Challenges
Lack of prior user data: We had minimal data on how the home dashboard was previously used, which made it challenging to base decisions purely on analytics. We relied on conversations, direct feedback, and indirect insights to guide the redesign process.
Technical challenges: Overcoming obstacles with data rendering, chart UI creation, and new component design required collaboration with developers to ensure smooth integration.
Standardizing design patterns: Creating a consistent, reusable design system that would improve future project deliveries and align with new UI components.
Outcome
Results
After launching the redesign, we saw:
41% increase in views per user
144% increase in average engagement time
Client impact
Clients responded positively, with early feedback indicating increased interest in additional platform features.
Multiple feedbacks from existing clients of improvement on data clarity and easier UI